Corporate Identity

1)   What is your business?

We are an Irish restaurant.   

2)   Describe your business in one sentence

We are an authentic homemade Irish serving restaurant.

3)   Who is your target audience?

 Our target audience would be families, teenagers, and Irish families. 

4)   Who are your competitors?

MacDintons and Patricks Pub

5)   What makes them better/worse than your product/service?

MacDintons is a very popular restaurant/ bar for the younger crowd. They are able to attract young adults with there dollar drinks and happy hour. It is not a very kid friendly place especially for families going out to eat together. Patricks Pub is just like any other restaurant and does not have anything that really puts them apart from the rest. 

6)   Do you currently have an identity?  (This is more for companies that are already established and you’re just revamping the logo/corporate identity.  If you have a new company or product, skip this question.)

No.

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

Skip.

1)   How do you want your image to be seen in two years?

We want this company to be seen as a homey, warm, family environment for anyone to come and enjoy some delicious home cooked food.

2)   If your company was an animal, what animal would it be and why?
If my company was an animal it would be a pig because our food is filling and will leave you feeling very full.

3)   If your company/brand was a person, who would it be and why?

Ex: Apolo Ohno, because he is a famous, record-breaking Olympic speed skater who’s also young, fun and trend setting.

4)   If your company/brand was an object, what would it be?

It would be a fork and knife because we are restaurant.

5)   If your customer was a cartoon character, who would it be?

It would be the little Irish guy on the lucky charms box because he represents Irish people and we are an Irish restaurant.