Logo Critique

1. McDonalds

This logo's target audience would be for all ages, anyone who enjoys fast food. I think this logo is successful at grabbing the target audience because it is a nationally known logo. Whenever you are driving in the car looking for McDonalds all you have to do is look for the golden arches. Yellow and red are a good combination to catch customers attention because they are bright and stand out. 


2. Nike

This logo's target audience would be athletes or anyone who enjoys sports/working out. I think this logo is very simple, but it is so easily recognized by everyone around the world. I think the color black works because it is universal for both male and female. I think this logo works because it can be put on pretty much anything, due to it being simple. 

3. Twitter

This is a logo for twitter and its main target audience would be teens/ young adults/ social networkers. I think this logo is successful because it is kind of a play on words with the word tweet/twitter. The logo is a picture of a bird and when you post something on twitter it is called a tweet, which I think is a cute idea. I think the color blue goes with the logo because everything on Twitter is blue, which attracts a customer. 

4. Chili's

The target audience for this logo would be teens, young adults, and people up to their 40s. This logo is successful because anyone can tell that this company's name is Chili's because it has a red chili as their logo. The green and red work well together because they contrast one another, especially the stem being green off the red chili. 

5. Noodles

Old logo

New logo

I think when noodles went to redo their logo they wanted to go with a more direct approach and put noodles in their logo. I think the new logo is more successful because now people have a better understanding that it is a food place. The font looks better now because it is more playful like noodles are, rather than upper case letters.The color red works well because when people see the color red they are more attracted and would make them more likely to go eat there.